Our Story
Rooted in tradition and guided by inspiration.
Selection 971 is a Premium Craft Small Batch Rum business inspired by the heritage and traditions of Guadeloupe.
Our aim is simple: to bring exceptional “Rhum Agricole” to the UK, straight from the source, while respecting the land, the people and the craft behind it.
The “971” refers to the international code of Guadeloupe. A quiet tribute to the Island where our journey begins. Its culture, landscape and traditions shape everything we do.
This Small Batch Premium Craft Rum reflects the Island itself. Coeur de Chauffe is chosen for its quality and character. This is the Root of Rum, with an intensity and complexity that is not found in any dark Rum.
Selection 971 was born from a true love of Guadeloupe and its Rum-making traditions.
“Coeur de Chauffe” (Heart-Warming) has been chosen with care. Shaped by a deep appreciation for its origin: the land, the people and the craft that brings it to life.
Our Rum is made from fresh sugarcane juice and nothing else.
From the sugarcane fields of Guadeloupe to your glass, it carries the character of the Island… Fresh, punchy, vibrant and full of life.
At its heart, Selection 971 invites you to slow down and enjoy something real.
Whether shared with friends or savoured in a quiet moment, our Rum offers the true spirit of Guadeloupe, one glass at a time. . .
